In January 2016, the Pigment Gallery gallery was born in Barcelona.

Pigment is the matter that gives paint its color. Its etymological origin comes from the Latin word pigmentum, which is composed of the verb “pingere” (to paint) and the suffix “-mento” (result). This simple term turned out to be suitable for naming the gallery, since the word evokes the most tangible aspect of his project and his activity.

It was founded by its director, Ferran Josa, with the desire to adapt to the changing global society in an interactive way, with the main purpose of bringing contemporary art to anyone with sensitivity towards art.

Throughout September that year it changed location to Rosselló nº 193. Recently, always with spirit of growth, it moved again to Trafalgar nº 70 joining the new area in which the main art galleries of the city are concentrated.

Since its origins, Pigment Gallery has focused on working with contemporary art, where its richness lies in the treatment of proposals from figurative to abstraction. This fact is materialized with the defense of new artists, both local and foreign, with the intention of presenting their works at local level as well as internationally, especially in the main contemporary art fairs held around the world (Europe, USA and Asia).

Art Historian by the University of Barcelona. She worked for two years at Trama Gallery and Sala Parés developing different tasks. In 2016 she was curator of Basement Gallery, a contemporary art gallery in Lleida.

Since April 2017 she works at Pigment Gallery as assistant director. Esther is responsible for exhibitions management, transportation and logistics, and, is in constant contact with collectors and artists.

info@pigmentgallery.es

Since October 2019 he works in close dialogue with our artists. He investigates and keeps the biographies and resumes updated, manages the stock of available works offered on the web or Artsy, and, finally, generates the certificates of authenticity.

gestio@pigmentgallery.es

Art Historian by the University of Barcelona. She worked at the Vila Casas Foundation, at the online auction house Setdart and at the Peggy Guggenheim Collection in Venice.

Since September 2020 she coordinates the national and international art fairs, is responsible for sales in the gallery, in art fairs and in the online platforms, and manage communication on Social Media, the newsletter and press.

comunicacio@pigmentgallery.es

It is said that he is most likely one of the best art dealers of our time, which is funny because he believes that a painting should not be sold.

“A painting must be bought for you. More than once I have told one of my closer clients that had he ever been given the impression that I had sold him a painting, then he had not made a good purchase”.

“The art world and galleries are undergoing a historic change. The old models are gradually collapsing one after the other. The gallery owner has gone from being a vendor to a first-tier businessman who has had to face the new technologies and permanently travel to cities abroad to take part in fairs or visit clients. The gallery has gone from being a reception space to being entirely transmitting, which is only possible if the gallery owner is able to complete the transformation work to turn himself into an insatiable contents manager.

The client of old has disappeared along with the traditional gallery model, and the new generations, who will mark the sector’s future, will have to be attracted by innovative strategies that in some cases might even be unrelated to the sector. That is what I call contents creation. They might be, for example, small meetings the gallery where the public is offered a marriage of wines, a concert, a chat with an artist presenting his or her new work, a vermouth taster or, why not an exhibition by and for culture? As well as being able to attract the attention of either the general public or the critique, to gain presence on today’s scene these proposals are used to escape from this invisibility in which we are immersed. These contents also convey a vindicating message on the situation of the different areas of our culture, such as theatre, cinema, music, the circus, cuisine, literature, etc. So, each of these synergies that we are able to create and interpret are always positive and are nowadays absolutely vital.

Another concerning element involves the reduction in space, where the traditional street-level galleries are forced to move to office spaces on higher floors. This is because 80 or 90 percent of sales are made through export sales at fairs and not through local sales. This is a model against which we must fight. We must be capable of investing these dynamics to be able to generate mostly internal consumption, where exports become somewhat more supplementary”.